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Textual Search and Analysis

Textual search and textual analysis are related, but they are not synonymous. Introduction For many years, text has been the great “black hole” of computer technology. There have been many reasons why text has proven to be such a great mystery. Text does not fit well with the high degree of structure required by a standard database management system (DBMS).

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Benefits and Challenges of CRM, MDM, CDP for Customer Data

To investigate how to improve the management of Customer Data, organizations often choose from among CRM, MDM or a CDP Introduction Many valid options exist in the marketplace when seeking a solution to manage customer data. Organizations commonly consider Customer Relationship Management(CRM), Master Data Management (MDM) and Customer Data Platform (CDP) solutions. They each offer some significant differences but confusingly

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The Value of Context to Textual Data Analysis

Context is essential to the meaning of any text. The value of context in textual data analysis cannot be overlooked. We take context for granted. Context is free and natural and just comes with data. Right? When we look into this proposition we find out that it is anything but true. Context is necessary but it does not come free

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Differences Between Text and Big Data

Text and Big Data are not synonymous, regardless of attempts to force them to be considered as similar.  One of the questions that vendors love to ask (and to confuse people with) is combining / mixing Big Data and text.  The confusion becomes apparent when the question “Isn’t text the same thing as Big Data?” arises. The short answer is that

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Variations on Textual Data

Textual data comes in a variety of formats, which information technology (IT) specialists and end-users must be aware of and address when developing and using textual solutions. When you ask a person about processing text, the usual reaction is to simply say – “well you just read text…”  Most people do not give a second thought to reading text.  They

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Text and Business Value

The business value of text is immense, but it is not well understood by most organizations. Analysis of textual data can provide a wide variety of benefits. It is intuitively obvious to many people that there is great business value that can be derived from the analysis of text. But the relationship between business value and the analysis of text

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Responsibility for Textual Data

Textual data is a valuable component for business analytics, but the responsibility for gathering and managing textual data is unclear. Consider textual processing for delivering business value. Where does the end user turn? The end user certainly recognizes the value of textual data. Intuitively the end user knows that there is a wealth of value to be found in text.

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Is Text Unstructured?

Text, the basis of language, can be considered to be unstructured by technicians. However, for others, text and language have a definite structure. It is the simplest of questions. Ask any technician if text – language – is structured or unstructured. If your technician is knowledgeable, the technician will assure you that text is unstructured. In fact the technician will

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