Application of data management fundamentals in a changing environment will contribute to a winning record Introduction In the movie Bull Durham the manager of the Durham Bulls, the film’s minor league baseball team said, “This is a simple game: You
Time to take a fresh look at business rules. What problems do they address? Why are they still so relevant? How will they relate to AI and machine learning? Introduction Business rules cover a very broad space. Across the entire
Identifying the correct organizational structure for the data governance program and naming the roles with the proper titles will ensure credibility and visibility for data governance and data management across the organization For many organizations, titles are one of the
Digital technologies have created empowered customers, forcing companies to adapt and focus on their customer experiences. Enterprise and business architecture can support these efforts. Introduction Marketers and product managers are getting very good at elaborating customer journeys. Their organizations use
Every data management professional should develop a personal brand for career advancement. Identifying strengths and human skills can contribute to an effective personal brand. Introduction Modernization, automation and transformation are creating a demand for data management professionals’ technical skills. However,
Textual search and textual analysis are related, but they are not synonymous. Introduction For many years, text has been the great “black hole” of computer technology. There have been many reasons why text has proven to be such a great
Applying DevOps-style test automation to projects can guarantee a high level of data quality in any business intelligence / analytics initiative. Introduction According to a CIO.com article, Gartner Group recently stated that between 70 and 80 percent of business intelligence initiatives
To investigate how to improve the management of Customer Data, organizations often choose from among CRM, MDM or a CDP Introduction Many valid options exist in the marketplace when seeking a solution to manage customer data. Organizations commonly consider Customer
