Dr. Raymond Pettit is President of ERP Associates and is a quantitative marketing, media, and advertising research consultant since 1996. He has demonstrated extensive thought leadership, project, and sales activities at the nexus of technology and marketing science, and possesses solid management, strategic, analytic & business development, and sales experience. Ray received his doctoral degree from the University of Illinois at Urbana-Champaign and is a published author through John Wiley and Sons.