Fred Zimmerman is an experienced Enterprise Data Architect with 20 years leading innovation in Fortune 500 companies. His expertise includes data warehousing, business intelligence and data integration. He is the founder and creator of JsonEDI.com, a metadata based ETL engine. Fred has broad business, online marketing, and technology experience from working for several startups as well as for large enterprises (Walmart, Anthem Heath and Thompson Reuters). Fred holds a degree in Mechanical Engineering (BSME) from Geneva College.