Joy Beatty is a Vice President at Seilevel, a professional services company whose mission is to define software that customers love to use. She helps customers be more effective by modifying their approach to software requirements and product management so IT projects deliver the intended business value. Joy has provided software requirements training to thousands and is PMI-PBA® and CBAP® certified. Additionally, she writes about requirements methodologies in books, journals, white papers, and blogs (www.seilevel.com/blog). She is a contributing author to the Project Management Institute’s (PMI)’s The PMI Guide to Business Analysis (Includes The Standard for Business Analysis). She was part of the core team that developed the most recent version of the International Institute of Business Analysis (IIBA) Business Analysis Body of Knowledge (BABOK®), as well as PMI’s Business Analysis for Practitioners: A Practice Guide. Joy co-authored Visual Models for Software Requirements, with Anthony Chen, and Software Requirements, 3rd Edition with Karl Wiegers