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EIM 101 – Fundamentals of Enterprise Information Management (EIM)

Duration: 1 - 2 days

This course is an overview of enterprise information management (EIM) concepts and practices, and their use in achieving business objectives. The purpose of this course is to take attendees with little to no background in EIM to a functional understanding of the components of an Enterprise Information Management program and show critical success factors, risk factors, design, process, and tools used in EIM.

Master Data Management

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Description

This course is an overview of enterprise information management (EIM) concepts and practices, and their use in achieving business objectives. The purpose of this course is to take attendees with little to no background in EIM to a functional understanding of the components of an Enterprise Information Management program and show critical success factors, risk factors, design, process, and tools used in EIM.

This course is presented in a straightforward, non-technical manner. It assumes that attendees have no prior knowledge of EIM concepts or implementations. This overview is founded on the practical experiences of real-world implementations of EIM programs and projects, and it provides the critical prerequisites for successful, profitable, and extendable enterprise information management implementations.

This course provides participants with an understanding of all the components of an enterprise information management program. Through attendance, they will gain an appreciation for the approaches needed to manage information as an asset for their organization.

Objectives

  • Evaluate core components of Enterprise Information Management (EIM) and their role in treating information as an enterprise asset
  • Apply EIM framework principles to develop program requirements, organizational structures, and implementation roadmaps
  • Assess the relationships and dependencies between EIM components including data governance, information architecture, and metadata management
  • Design strategies for implementing an EIM Center of Excellence that aligns with organizational maturity and business goals

Seminar Content

  • Information as an Enterprise Asset
    • Business value of managing data and information
    • Definitions
  • Enterprise Information Management – Introduction
    • What is EIM?
    • EIM framework
    • EIM goals
    • EIM guiding principles
    • Issues and challenges of implementing an EIM program
    • Key attributes to a successful EIM program
    • The EIM organization structure
  • Introduction to EIM Framework Components
    • Data governance – the foundation of EIM
    • Information architecture
    • Information quality management
    • Reference and master data management
    • Data warehousing and business intelligence
    • Structured data management
    • Unstructured data management
    • Metadata management
    • Information security management
  • Overview of an Enterprise Information Management Program
    • Defining EIM requirements
    • Identifying data and metadata sources
    • Approaches to EIM implementation – roadmap approach
    • Creating the EIM organization structure – EIM Center of Excellence
    • Relationship between the EIM organization and data governance
    • An EIM project plan
    • EIM program artifacts
    • EIM Maturity and Assessment Model overview – measuring your organization
    • EIM technologies overview
    • EIM component artifact relationships and dependencies
    • Measuring EIM program success
    • Future of EIM
  • Workshop conclusion, summary, sources for further reading, etc.

About the Course Designer

This training was designed by David Marco, PhD, an internationally recognized authority on data and AI governance, to help teams succeed in real organizational conditions. The curriculum equips participants with practical judgment, shared language, and decision clarity that hold under scale, risk, and executive accountability.

David Marco PHD EWSolutions

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