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BG 301 – Data Analytics – Descriptive Analytics

Duration: 3 – 4 days

The course covers concepts of data mining for big data analytics, focusing on the descriptive aspects of data analytics and introduces appropriate analytical skills. Through case studies and team interaction attendees will attain the real-world implementation skills necessary to build a successful strategy for big data governance and stewardship. In addition, it provides valuable insight into the components of a successful enterprise information management program that will inform any organization’s approach to big data management.

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Description

Organizations struggle with their capabilities to develop analytical approaches to managing the massive amounts of data they wish to examine. Many enterprises have created a variety of ways to report and present data for decision-making, but they have not adopted a unified approach to analytics, one that the entire organization can use with comfort and adapt for any business need. This seminar introduces the basics of data science and data analytics for handling massive databases. Many organizations also need to understand how analytics is connected to the core domains of enterprise data management (data governance, metadata management, data architecture).

The course covers concepts of data mining for big data analytics, focusing on the descriptive aspects of data analytics and introduces appropriate analytical skills. Through case studies and team interaction attendees will attain the real-world implementation skills necessary to build a successful strategy for big data governance and stewardship. In addition, it provides valuable insight into the components of a successful enterprise information management program that will inform any organization’s approach to big data management.

Objectives

  • Assess the concepts used in data science and big data management
  • Examine the most common type of analytics: descriptive analytics, and its use in various business situations
  • Evaluate the capabilities of various approaches to solving common data presentation and visualization challenges for descriptive data analysis

Seminar Content

  • Introduction to Data Science and Data Analytics
    • Data Science
    • Data Analytics
  • Enterprise Data Management and Data Analytics
    • Data Governance
    • Metadata Management
    • Data Architecture
  • Business Problems and Data Science Solutions
    • Challenges of implementing data analytics and data science consistently
    • Components of a data analytics strategy
    • Storytelling – the importance of context in descriptive analytics
  • Data Analytics Models
    • Data Science and the need for models
    • Types of data analytics models
    • Thinking like a designer – effective models tell a story
  • Visualizing Models and their Challenges
    • Implementation issues
    • Evidence and Probabilities
    • Dissecting model issues
  • Workshop conclusion
    • Summary, additional exercises, sources for further reading, etc.

About the Course Designer

This training was designed by David Marco, PhD, an internationally recognized authority on data and AI governance, to help teams succeed in real organizational conditions. The curriculum equips participants with practical judgment, shared language, and decision clarity that hold under scale, risk, and executive accountability.

David Marco PHD EWSolutions

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