DL 201 –Data Literacy for Business Professionals

Duration: 2-3 days

This interactive course provides a combination of lecture and small workshop exercises that allow the student to learn and practice the concepts and best practices of data literacy to support effective data collection, definition, management, and usage.

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Description

This course is designed to instruct business professionals in the concepts and activities of data-literate professionals. This interactive course provides a combination of lecture and small workshop exercises that allow the student to learn and practice the concepts and best practices of data literacy to support effective data collection, definition, management, and usage.

Objectives

Develop business professionals’ understanding of the value of data literacy to every organization and professional activity
Explain the best practices for building and maintaining data literacy as a business
professional
Develop a clear understanding of the value and benefits data literacy to perform as a business professional
Identify the interactions between business professionals and data analysts, data
scientists, and data management professionals

Seminar Content

Foundations of Data Literacy
- Definitions of data literacy (what it is and what it is not)
- Developing an enterprise approach to data literacy
- Roles and personas for effective data literacy
- Effective organizational approaches to data literacy
- Overview of 8 key data literacy dimensions and their effect on business professionals
Data Literacy Roles and Personas
- Understanding the various roles in a data literate environment
- Determining the personas for data literacy in an organization
- Value and benefits of identifying and using roles and personas to advance an organization’s data literacy
- Data literacy stakeholders and their interactions
- Data literacy return on investment (ROI)
Data Literacy Concepts and Principles
- Foundational best practices of a data literate organization
- Importance of using data literacy concepts and best practices to continually improve an organization’s data literacy
- Implementing data literacy best practices for effective data management and usage
Data Literacy Best Practices and Staff Interactions
- Best practices of a data literate organization
- Methods for working with data analysts, data scientists, and data management professionals to achieve and maintain data literacy in an organization
- Data literacy and data analysis: 9 crucial data analysis techniques and their value to organizational data literacy
Challenges to Effective Data Literacy
- Main obstacles to organizational data literacy and how to overcome them
- Political and organizational issues that affect data literacy
- Keys to effective data literacy for business professionals
- 10 steps to data literacy improvement
- Continuing education in data literacy, data management, etc., for business professionals
- Addressing resistance to data literacy improvement from business professionals and other stakeholders
Conclusion
- Workshop Summary, Additional Exercises and Reference Materials

About the Course Designer

This training was designed by David Marco, PhD, an internationally recognized authority on data and AI governance, to help teams succeed in real organizational conditions. The curriculum equips participants with practical judgment, shared language, and decision clarity that hold under scale, risk, and executive accountability.

DL 201 –Data Literacy for Business Professionals

Free Consultation

Description

Objectives

Seminar Content

About the Course Designer

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