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EIM 103 – Foundations of Master and Reference Management

Duration: 1 - 2 days

This introductory seminar will provide an overview of master and reference data, its purpose, and how an enterprise master data management program can be implemented consistently. The attendees will gain an understanding of the importance of master data management to the business success of every organization and will include an overview of the need to align a data quality program with the MDM initiative. The session will highlight the various types of master data management approaches/architectures, the functions of the MDM team, and will provide some proven approaches to the implementation of an MDM program.

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Description

In all organizations, in every industry and of every size, master and reference data is collected and used extensively. Master data management (MDM) refers to two related but distinct forms of data: reference data and master data. High-quality master and reference data are essential components of every organization’s performance capabilities.

Reference data are the data that every organization defines as the set of permissible values to be used by other data in the organization. Reference data gain value when they are widely re-used and widely referenced. Typically, their definitions and values do not change much apart from occasional additions. Think of state codes, currency codes, etc., as forms of reference data.

Master data are the data that every organization collects and uses across multiple areas, such as customer data (name, address, etc.), location data, vendor data (name, addresses, etc.), product information data, etc. Master data differs from transaction data, but the master data supports the transactional data.

Many organizations struggle with the ability to develop and sustain a master data management program, one built and maintained according to industry standards and best practices. Therefore, organizations expend much effort and resources to correct master and reference data and cannot integrate data from disparate sources due to incompatible master or reference data.

This introductory seminar will provide an overview of master and reference data, its purpose, and how an enterprise master data management program can be implemented consistently. The attendees will gain an understanding of the importance of master data management to the business success of every organization and will include an overview of the need to align a data quality program with the MDM initiative. The session will highlight the various types of master data management approaches/architectures, the functions of the MDM team, and will provide some proven approaches to the implementation of an MDM program.

Objectives

  • Develop a clear understanding of the fundamental concepts of master and reference data, and the management of MDM
  • How to develop an effective plan for master data management in an organization
  • How to address the political issues and organizational challenges of master data management
  • Learn the most common master data management architectural approaches
  • Understand the importance of data quality to the MDM program’s success

Seminar Content

  • Introduction to Enterprise Data Management
    • Enterprise Data Management – Framework
    • Components of Enterprise Data Management
    • Role of Master Data Management in the Enterprise Data Management Framework
    • Role of Data Quality in the Enterprise Data Management Framework
    • Role of Data Governance and Data Stewardship in Master Data Management
    • Role of Metadata Management in a Master Data Management Program
  • Introduction to Master Data Management
    • Concepts of Master Data Management (MDM)
    • Most Common MDM Architectures
    • Data Quality and Metadata Quality in MDM
    • Issues and Challenges of Implementing a Master Data Management Program
    • Key Attributes to a Successful MDM Program
  • Implementing a Master Data Management Program Overview
    • Defining Master Data Management Requirements
    • Identifying MDM Sources
    • Including a Data Quality Program in MDM Initiative
    • Creating the MDM Team
    • Overview of an MDM Project Plan
    • Planning the Maintenance of a Master Data Management Program
  • Future of Master Data Management
    • Key Obstacles to Avoid
    • How to Break Down Political Barriers
    • How to Implement a Program in Manageable Iterations
  • Conclusion, Discussion, References for Additional Study

About the Course Designer

This training was designed by David Marco, PhD, an internationally recognized authority on data and AI governance, to help teams succeed in real organizational conditions. The curriculum equips participants with practical judgment, shared language, and decision clarity that hold under scale, risk, and executive accountability.

David Marco PHD EWSolutions

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