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Reference & Master Data Mgt

Benefits and Challenges of CRM, MDM, CDP for Customer Data

To investigate how to improve the management of Customer Data, organizations often choose from among CRM, MDM or a CDP Introduction Many valid options exist in the marketplace when seeking a solution to manage customer data. Organizations commonly consider Customer Relationship Management(CRM), Master Data Management (MDM) and Customer Data Platform (CDP) solutions. They each offer some significant differences but confusingly

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Reference and Master Data Management

Reference and master data provide the contextual capabilities for transactional data.  Managing reference and master data enables organizations to understand operational data and analyze disparately collected data effectively. Introduction Reference and Master Data is the collection of generally non-transactional data that gives context to transactions, and provides connection points between and among related data in different records, files, tables and

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