Textual analysis is the process of gathering and examining qualitative data to understand its content, value, and condition. Textual data analysis is a data-gathering process for analyzing text data. Best practices in textual data analysis examine the structure, content, and meaning of the data in less-structured formats.
Content analysis systematically analyses text, by coding the elements of the text to get quantitative insights. Content analysis support text and big data and offers replicable and valid inferences.