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Yves Mulkers img

Yves Mulkers

Data & Analytics Strategist | Social Influencer | Industry Analyst @7wData helping you outgrow your data pains and use data for business impact


Yves is recognised as a Top10 influencer in Bigdata, AI, cloud and digital transformation and brings all his knowledge on emerging technologies and capabilities into the game on both client side and B2B marketing strategy for Data & Tech Brands.

What attracted you to data management or IT, and why did you choose to pursue this career?

At a young age I was intrigued by electronics and computers, as they allowed me to do repetitive things repeatedly, at an amazing scale. It was fun, since I could always learn new things, so I did not get bored and could keep my brain challenged all the time. I was attracted to data, since this is the virtual representation of our real world, and is the glue between people, tech and processes.

What has been your greatest career accomplishment so far, and why has it been important to your career?

I see my career as a journey, and experienced successes great and small. I transitioned from a chemical engineer into a data management expert on both technical and strategy level. I started my 7wData as a website and grew it into a well-known brand advising companies on data strategy, business scaling and influencer and content marketing. I am honored to have been invited to conferences worldwide for my vision and expertise acquired in the world of data.

What are the two or three biggest challenges you face as a data management professional / CDO and how can we address them?

Awareness and understanding of senior management of what the power of data is and how it can be used to drive business impact.

The lack of efforts to invest in a solid data foundation and architecture and the will of all data practitioners to mature the practice of data and lack of support of senior management to allow it to mature.

How do you see data management / the role of the CDO / IT changing in the
next 2 – 3 years?

IT and the CDO role need to emerge more and collaborate smoothly. Some part of IT will become more a commodity with cloud solutions and SaaS applications. Business can get back more to its core, and IT people will shift to work for a business company to work for the product providers that will take care of all the tech management.

Do you have any planned next steps for your career?

I am driving my business towards more data coaching, to enable more companies to become data driven and help them build the roadmap to data success.  I am bringing all my business expertise, data management, and influencer and content marketing  together to help scale-ups to gain the right attraction and grow their business and visibility.

What is the single best piece of advice you have received in your data management / IT career so far?  Why has it been so important to you?

Ask for help and never stop learning.

Can you share something about yourself as a person that people wouldn’t know about you?

The passion and art of DJ-ing sticks within me. I still love energizing people with the vibes of music. I am the proud owner of a huge vinyl collection of 7” and 12” records.

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