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A Fireside Chat: 6 Key Practices for Transforming to a Data-Driven Culture

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Webinar Status

Completed, See Recording

Date & Time

04/28/2022 12:00 pm

Time Zone

Central US Time (GMT -5)

What You'll Learn

Most and organizations aren’t properly utilizing data analytics and analytics is early in the adoption cycle of 20-30% for most market sectors. IIBA recently discussed data and analytics failures, successes and conducted an independent survey with 300 business leaders to find out what high performers are doing differently.

In this fireside chat as Dr. David P. Marco and Keith Ellis, IIBA Chief Engagement and Growth Officer, discuss findings from IIBA’s Achieving More with Data research.

  • the importance of aligning technology and business, as well as having a disciplined and focused approach to data and analytics
  • detailed findings on driving value through business analysis
  • the six business data analytics practices essential to implement the data-driven organization
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About The Speaker

David Marco PHD EWSolutions

David Marco, PhD

President, EWSolutions

David Marco, PhD is President of EWSolutions and Executive Managing Director of the Global Data Practice. He advises CDOs, CIOs, and executive leadership teams on AI and data governance, decision accountability, and trust in complex, high-stakes environments. David works with organizations to design governance systems that hold under real operational pressure and enable AI outcomes executives can trust.

Keith Ellis

Keith Ellis

Chief Engagement and Growth Officer, IIBA

Keith Ellis has been an executive in the technology industry for over 25 years, starting with the industry trend-watcher International Data Corporation (IDC). He has held roles as CEO, COO, board member, investor or mentor to various technology companies, co-founded and sold a business analysis company as well as being a former Chair of IIBA. As Chief Growth and Engagement Officer for IIBA, he is responsible for leading IIBA’s global growth strategy, including strategic partnerships, corporate and academic programs, chapters, and membership value.

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