Affiliated with:

Webinar Status

Completed

Date & Time

04/28/2022 12:00 pm

Time Zone

Central US Time (GMT -5)

What You'll Learn

  • the importance of aligning technology and business, as well as having a disciplined and focused approach to data and analytics
  • detailed findings on driving value through business analysis
  • the six business data analytics practices essential to implement the data-driven organization

Webinar Overview

Most and organizations aren’t properly utilizing data analytics and analytics is early in the adoption cycle of 20-30% for most market sectors. IIBA recently discussed data and analytics failures, successes and conducted an independent survey with 300 business leaders to find out what high performers are doing differently.

In this fireside chat as Dr. David P. Marco and Keith Ellis, IIBA Chief Engagement and Growth Officer, discuss findings from IIBA’s Achieving More with Data research.

About The Speaker

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Dr. David P. Marco, LinkedIn Top BI Voice, IDMMA Data Mgt. Professional of the Year, Fellow IIM, CBIP, CDP

President, EWSolutions

Dr. David P. Marco, PhD, Fellow IIM, CBIP, CDP is best known as the world’s foremost authority on data governance and metadata management, he is an internationally recognized expert in the fields of CDO, data management, data literacy, and advanced analytics. He has earned many industry honors, including Crain’s Chicago Business “Top 40 Under 40”, named by DePaul University as one of their “Top 14 Alumni Under 40”, and he is a Professional Fellow in the Institute of Information Management. In 2022, CDO Magazine named Dr. Marco one of the Top Data Consultants in North America and IDMMA named him their Data Management Professional of the Year. In 2023 he earned LinkedIn’s Top BI Voice. Dr. Marco won the prestigious BIG Innovation award in 2024. David Marco is the author of the widely acclaimed two top-selling books in metadata management history, “Universal Meta Data Models” and “Building and Managing the Meta Data Repository” (available in multiple languages). In addition, he is a co- author of numerous books and published hundreds of articles, some of which are translated into Mandarin, Russian, Portuguese, and others. He has taught at the University of Chicago and DePaul University. DMarco@EWSolutions.com

Keith Ellis

Keith Ellis

Chief Engagement and Growth Officer, IIBA

Keith Ellis has been an executive in the technology industry for over 25 years, starting with the industry trend-watcher International Data Corporation (IDC). He has held roles as CEO, COO, board member, investor or mentor to various technology companies, co-founded and sold a business analysis company as well as being a former Chair of IIBA. As Chief Growth and Engagement Officer for IIBA, he is responsible for leading IIBA’s global growth strategy, including strategic partnerships, corporate and academic programs, chapters, and membership value.

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