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Data Literacy Levels, Roles and Personas

Space is limited, so register now for this informative webinar! The webinar will be streamed on Zoom and our YouTube channel and the recording wil be available on YouTube within 24 hours from the webinar’s completion.

Webinar Status


Date & Time

07/28/2022 12:00 pm

Time Zone

Central US Time (GMT -5)

What You'll Learn

  • Six Data Literacy Levels
  • Six Data Use Roles
  • Four Data Literacy Personas
  • Understanding Value and Uses of Data Literacy Data Use Roles, Personas and Levels to the Organization

Webinar Overview

Data literate people occupy different levels, have different roles, and may use different personas. Data literacy levels categorize an individual’s data literacy knowledge, capabilities and skills. Data literacy roles categorize how an individual primarily interacts with their organization’s data. Data literacy personas categorize an individual’s beliefs on data and its value to an organization.

This informative and engaging webinar will explain each of the levels, roles, and personas of data literacy, show the value of each to an organization, and outline how understanding your level, role, and persona can help improve your data literacy skills – and add value to your organization.

This webinar will be delivered by Dr. David Marco, one of the world’s experts in data literacy, data management, and data strategy.

About The Speaker

David Marco

Dr. David P. Marco, PhD, Fellow IIM, CBIP, CDP

President, EWSolutions

Dr. David P. Marco, PhD, Fellow IIM, CBIP, CDP is an internationally recognized expert in the field of data warehousing, business intelligence, enterprise data management, data governance, and is the industry’s leading authority on metadata. Mr. Marco is founder and President of Enterprise Warehousing Solutions, Inc. (EWS), a Chicago-based enterprise data management consultancy dedicated to providing clients with best-in-class solutions. Author of several books and hundreds of articles and a Certified Data Management Professional, Mr. Marco is also a well-known speaker in his areas of expertise at conferences and symposia.

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