Affiliated with:

Webinar Status


Date & Time

07/28/2022 12:00 pm

Time Zone

Central US Time (GMT -5)

What You'll Learn

  • Six Data Literacy Levels
  • Six Data Use Roles
  • Four Data Literacy Personas
  • Understanding Value and Uses of Data Literacy Data Use Roles, Personas and Levels to the Organization

Webinar Overview

Data literate people occupy different levels, have different roles, and may use different personas. Data literacy levels categorize an individual’s data literacy knowledge, capabilities and skills. Data literacy roles categorize how an individual primarily interacts with their organization’s data. Data literacy personas categorize an individual’s beliefs on data and its value to an organization.

This informative and engaging webinar will explain each of the levels, roles, and personas of data literacy, show the value of each to an organization, and outline how understanding your level, role, and persona can help improve your data literacy skills – and add value to your organization.

This webinar will be delivered by Dr. David Marco, one of the world’s experts in data literacy, data management, and data strategy.

About The Speaker

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Dr. David P. Marco, LinkedIn Top BI Voice, IDMMA Data Mgt. Professional of the Year, Fellow IIM, CBIP, CDP

President, EWSolutions

Dr. David P. Marco, PhD, Fellow IIM, CBIP, CDP is best known as the world’s foremost authority on data governance and metadata management, he is an internationally recognized expert in the fields of CDO, data management, data literacy, and advanced analytics. He has earned many industry honors, including Crain’s Chicago Business “Top 40 Under 40”, named by DePaul University as one of their “Top 14 Alumni Under 40”, and he is a Professional Fellow in the Institute of Information Management. In 2022, CDO Magazine named Dr. Marco one of the Top Data Consultants in North America and IDMMA named him their Data Management Professional of the Year. In 2023 he earned LinkedIn’s Top BI Voice. Dr. Marco won the prestigious BIG Innovation award in 2024. David Marco is the author of the widely acclaimed two top-selling books in metadata management history, “Universal Meta Data Models” and “Building and Managing the Meta Data Repository” (available in multiple languages). In addition, he is a co- author of numerous books and published hundreds of articles, some of which are translated into Mandarin, Russian, Portuguese, and others. He has taught at the University of Chicago and DePaul University.

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