Michael Scofield is consultant in many areas of data management and has over 20 years experience in the field. He also holds a faculty appointment in Health Information Management at Loma Linda University in southern California. Michael is the recipient of the 2008 DAMA Community Award. Mr. Scofield has given more than 160 lectures to professional audiences in data management world-wide. He also has numerous published articles on data management, data quality assessment, and related topics; his humor articles are published in the Los Angeles Times and other journals.