Prashanth Southekal is the Managing Principal of DBP-Institute (www.dbp-institute.com), a Data Analytics consulting firm. He has consulted for over 50 small, medium and large organizations and has solved problems that are at the intersection of data, technology, and business productivity. In addition, he is an Analytics Advisor for SAS-Institute (Western Canada), Evalueserve, and Grihasoft (India). A resident of Calgary, Dr. Southekal is the author of the books Data for Business Performance and Analytics Best Practices. He is an Adjunct member of the Data Analytics faculty at the University of Calgary (Canada) and IE Business School (Madrid, Spain).