William (Bill) Schmarzo has extensive hands-on experience in the areas of big data, advanced analytics, design thinking and data monetization.
Bill is the former Chief Innovation Officer at Hitachi Vantara and served as CTO at Dell EMC. As the VP of Analytics at Yahoo, Bill led the delivery of the analytics tools and applications that optimized customers’ online marketing spend.
Bill has served on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. He is the author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science;” and “The Economics of Data, Analytics, and Digital Transformation”. He is a University of San Francisco School of Management (SOM) Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway.
Bill holds a Masters of Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.
