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Poor Data Quality : The Hidden Virus that Infects Most Companies

Companies want all of the glamorous data projects like SEO Analytics; 360 degree view of customer; Big Data; and of course Mobile Analytics. None are possible with bad data. It’s like trying to be a gold medal Olympic athlete with an unhealthy body.

In our latest Data Management Moment, David Marco of EWSolutions discusses the impacts of poor data quality on an organization and solutions for “healthy data”.

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